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When it comes to link building, most SEO professionals agree: content is king. Cliched as the phrase is, the idea that we can build links or gain coverage without having something valuable to say is, frankly, preposterous. But while many conferences and articles over the past couple of years have instilled the values of great content, few have talked practically about what that looks like – or how we can use it to supercharge our content promotion efforts, too.  http://egoseoservices.com Here are six kick-ass content strategies you can incorporate into your strategy for optimal off-page success. 1. Use What You’ve Got Whether you’re working agency side or in-house, knowing what assets you have at your disposal can reveal a goldmine of digital PR and link building opportunities, just waiting to be exploited. It’s well worth taking the time to dig into what already exists, and to speak to the people around the business who are willing to be figureheads and to comment